Startups.
You have somewhere between nine and eighteen months to prove this is real. The wrong architecture call does not announce itself in week three — it surfaces in week twelve, as a rewrite you cannot afford.
Runway is the only currency you actually spend.
RUNWAY SPENT LEFT TO RIGHT · THE ASSUMPTION TESTED AT THE MARK · ONLY WHAT SURVIVES IT CLIMBS
We test the assumption before you build around it.
No equity. No four-month hire. No lock-in.
You do not have to decide about us to find out what the risk is.
A short call, the assumption written down, and an honest read on whether it is a six-week question or a six-month one.
AirBills went from MVP to $6M ARR.
A company that was at your stage when it started.
Teams that were pre-product when we met them.
Where we start, and in what order.
The architecture and stack calls that are expensive to reverse later
An MVP built to disprove the riskiest assumption first
Instrumentation for real product-market-fit signal — activation and retention, not vanity metrics
Scaling what survived into a fundable, production-grade product
What founders raise on the first call.
Do you take equity?
No. A paid technical partner, not a co-founder — you keep full ownership of the company and the code.
How fast to something testable?
Typically weeks, not months, because the scope is one assumption rather than a feature list.
What is the engagement model?
Embedded and sized to your stage — from a few focused weeks to an ongoing technical team through your next raise.
What happens once we hire in-house?
A clean hand-off. Everything is documented so a new engineer picks it up without us.
Who is this not for?
Teams who already know exactly what to build and want it typed out cheaply. We are the wrong call if nothing needs proving.
Before you build it, find out whether it is the right thing to build.
Tell us the riskiest assumption in your product — the one where, if it is wrong, none of the rest matters.
Talk to us →