---
title: "OutPost: A $41 Lead, Down to $11 in Four Cycles"
source: https://iaastha.com/insights/case-studies/outpost-case-study/
type: Case Study
date_published: 2026-09-06
date_modified: 2026-09-06
author: Priya
description: "OutPost runs ten thousand local business sites, and the buyer takes the enquiries. The hard part was never generating ten thousand of them. It was that every one has to be judged and killed on a ninety-day clock, and no team does that by hand."
publisher: iAastha
---

# OutPost: A $41 Lead, Down to $11 in Four Cycles

OutPost runs ten thousand local business sites, and the buyer takes the enquiries. The hard part was never generating ten thousand of them. It was that every one has to be judged and killed on a ninety-day clock, and no team does that by hand.

---
Cite as: "OutPost: A $41 Lead, Down to $11 in Four Cycles" — iAastha, https://iaastha.com/insights/case-studies/outpost-case-study/
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